LinkedIn Generator

Ever noticed how LinkedIn posts have all started to sound the same? “Thrilled to announce…” “Humbled to have been part of…” “Grateful for this opportunity…”

It’s not just you. LinkedIn has its own style, tone, and unwritten rules so the content that is shared there has generic patterns that users adopt: professional, polished, positive…and a bit vague. Users are also increasingly using AI tools to help write and edit their posts. Some of those tools are even provided by the platform itself. And the AI tools are learning how to write LinkedIn posts from…LinkedIn posts.

This widget lets you explore how generative AI picks up on those patterns.

Start by writing a simple idea: maybe something you’ve learned, a project you’ve recently finished, or a thought you’ve had. Then, the AI model will turn it into a LinkedIn-style post.

You might notice that your original idea gets dressed up in a lot of buzzwords. Or that it suddenly sounds more confident, more polished, or more generic.

LLMs generate text based on what sounds right for a given context. And the context of LinkedIn has a very strong pattern which these tools can pick up on and mimic, just like other platforms.

Try it out:

• Write a short idea or update in your own words. You could try something like: “I’m sometimes tired at work”
• See how the model transforms it into a LinkedIn post.
• Try changing your input. Does the tone always shift the same way?

So What?

This widget shows how LLMs are excellent at mimicking tone and style, especially in spaces where people write in predictable ways. AI can perfectly capture the “LinkedIn voice” because that voice follows such consistent patterns. But this raises an important question: just because we can sound like everyone else, should we?

Reflections

• Does the post suit the space of LinkedIn?
• Did it feel more professional? More vague? More confident?
• What parts of your original idea got lost or exaggerated?
• When is it helpful to sound “LinkedIn-y”? When is it not?
• In what writing formats could this feature be useful?
• Can AI help us write better or just write more like everyone else?

Recommended Learning

• How AI Learns Platform Conventions - Research on how language models adapt to social media writing styles
• The Homogenisation of Online Content - Analysis of how AI tools are making online writing more similar
• The Death of Authentic Voice in AI Writing - Exploring what we lose when AI makes our writing “better”
• When Everyone Sounds the Same - Critical analysis of AI’s impact on online communication
• LinkedIn’s Generic Professional Voice - Harvard Business Review on platform-specific professional performance